- Sustainability: We ensure that the communities in which we operate receive real benefit from our activities.
- Entrepreneurship: We enable individual initiative to meet opportunities and deliver results
- Safety: We pay careful consideration to the health and safety of our employees at the work place
- Respect: We treat rural people, our co-workers, partners and members with sensitivity and respect.
- Integrity: We are guided by honesty and fairness in our dealings
- Team work: We work as a team to achieve our organisational goals
- Professionalism: We work effectively in teams, value our colleagues’ ideas and cooperate with, encourage and support them.